Rebranding and Repositioning are important decisions, and therefore, they should not be made in "hopes" that their outcome is positive.

We strongly believe that these initiatives should be based in real-world business metrics, just like any other strategic decision.

Below are eight key performance metrics that we typically use to help forecast and measure progress of our engagements. Some may vary depending on the situation, but this will give you a good idea of what kind of results you should expect from your engagement with Turning Point Strategies.

1. Number of Suspects Touched Per Month

The goal is to narrow the scope and focus of your marketing efforts to get in front of more qualified prospects.

2. Number of Leads Gathered Per Month

A focused message and call to action will generate more leads from your chosen target market.

3. Number of New Customers Per Month

Your conversion rate will rise because of your focus on solving a specific problem for a specific market - you'll be the most qualified choice in the prospect's eyes.

4. Average Sale

Because of your focus, you will be perceived as the expert, and you'll be able to charge a premium for your products and services.

5. Number of Transactions Per Month

By serving your customer base with unparalleled service and attention, they will continue to look for you for more and more products.

6. Internal Brand Recognition

Simply by knowing why they come to work everyday, and that they are contributing to a higher purpose will help increase motivation and satisfaction, while reducing turnover.

7. External Brand Recognition

Through focus, your chosen target market will begin to recognize that you stand for something in the market.

8. Customer Satsfaction Index

Building loyalty among your core customers hinges on satisfaction, delight, and gaining their confidence so they feel comfortable recommending your company.